And true, intellectual property can be the magic. "IP" its called. The ideas and the concepts that you dreamed up, and that set your business apart from the rest. Thats what it is - the brand names and trade marks, the new inventions and systems you've developed, the different way of doing business. The product that nobody has seen before.
But IP is also your database, the one-off documents that you've drafted, your website, linkedIn and facebook pages, even the name your business goes by. All very smart indeed, and worth protecting because they're yours. Nobody elses. Yours. And they add value to your business.
So why is it that some otherwise very switched on people in business risk it all by not protecting their intellectual property?